Making sure you stay at the top of your game is important, success is an ever-evolving thing that you have to feed and nurture to make it grow. Just like anything else, if you don’t continuously learn then your techniques and strategies can become outdated fast.
It’s a super exciting time to be in marketing: big data, marketing analytics and automation are leading to new digital techniques and information that can be harnessed to keep you at the front of the curve.
In 2017 checkout one of these great marketing books that will keep your marketing prowess current.
The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits
By Russell Glass
This book makes the case that big data is for real, and more than just big hype. The book uses real-life examples—from Nate Silver to Copernicus, and Apple to Blackberry—to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO of a multi-million-dollar B2B marketing platform that reaches more than 90% of the U.S. business population, this book is a comprehensive and accessible guide on how to win customers, beat competitors, and boost the bottom line with big data.
Meaningful: The Story of Ideas That Fly
By Bernadette Jiwa
Our new digital landscape has spawned an entrepreneurial culture and the belief that anyone with a laptop and an Internet connection has the power to change the world—to create an idea that flies. But for every ground-breaking business that started this way, a thousand others have stalled or failed. Why? This book can give you insight into this.
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
By Ann Handley
Our writing can make us look smart or it can make us look silly. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat–out boring. That means you′ve got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often–overlooked skill in content marketing: How to write, and how to tell a true story well, dive deep into content in this book.
Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11
By Jason Miller
Raising brand awareness, building trust, establishing credibility, and ultimately driving revenue, that’s what the top of the funnel is all about. It can be a marketer’s “Paradise City”, but without focus, it can quickly become overwhelming. If you are not pairing the two powerhouses of social media and content together then you are simply missing opportunities to grow your business. The tactics and strategies in this book have come together through a tremendous amount of research, trial and error, expert input, and real world applications.
The Best Damn Web Marketing Checklist, Period!
By Stoney De Geyter
So you want to build a website, or make your current site better? Where do you start? The Best Damn Web Marketing Checklist, Period! answers that question and more. It is a comprehensive digital marketing guide that will help any company build or improve their website so that it performs optimally for both search engines and visitors. These web marketing strategies will not only increase your website traffic but improve your entire web presence as well.
Content Chemistry: An Illustrated Handbook for Content Marketing
By Andy Crestodina
This is the result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimisation, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun.
Shareology: How Sharing is Powering the Human Economy
By Bryan Kramer
Sharelogy explores the history, art and science of sharing, and illustrates why sharing is what gives us a unique competitive advantage as individuals and brands. It is meant for entrepreneurs and marketers who want to make their content more valuable, shareable, and for individuals who want to understand the power of sharing to grow their personal brand.
Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
By Joe Pulizzi
The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it works. It’s a strategy Pulizzi used to build his own successful company, Content Marketing Institute, which has landed on Inc. magazine’s list of fastest-growing private companies for three years straight. It’s also a strategy countless other entrepreneurs use to build their own multi-million dollar companies. Build an audience and you’ll be able to sell pretty much anything you want.