We had the pleasure meeting Lana Elie, the founder of all things floral – Floom Official. The beautiful little things that add the greatest touch to any space, that connect loved ones and even colleagues. With just a click of a button, these flowers can now reach your door step within a few hours of being purchased online. Think your online marketplace, with a selection from a wide range of vendors.
Read on to find out how Lana secured investment with the likes of New Look founder Tom Singh OBE and Munoz Group, parent company of MM Flowers – who supply flowers to Tesco, Sainsbury’s and M&S – investing £300,000 in the enterprise. It’s also to be noted that Floom also attracted a massive £580,000 funding through a crowdfunding campaign on Crowdcube in April 2017.