Nike’s Spring 2017 Campaign “The Force is Female” celebrates all #GirlBosses , the new campaign focuses on 6 women who have paved their own way and are inspiring their communities. We love that brands are celebrating women and highlighting their strengths and fearlessness.
All the women in the shoot are rocking the newly released Nike Air Force 1 Ultra Force Mid or the Nike Special Field Air Force 1 that dropped a few weeks ago , they were captured by up and coming female photographer, Ro.Lexx.
Read the manifesto behind this campaign below and also meet the group of LA #GirlbBosses that Nike focused on for the campaign :
Janae is a streetwear model , a force to be reckoned with
Janae is a force to be reckoned with in the streetwear game.
Not only does she have the experience working for one of the
biggest sneaker boutiques, but she’s now embarking on a new journey owning,
operating and designing for her own contemporary children’s apparel label.
Her motivation is to create an entirely new lane but above all,
to succeed in building a legacy for her son.
The Air Force 1 has always been influential and
allowed her to keep up with the boys, then and now.
Jami ia a stylist , a driven dreamer
Jami is petite, confident and full of drive.
She refuses to live life by someone else’s definition of success
and has already created a name for herself in the fashion industry.
A stylist and co-owner of a brick and mortar thrift & vintage shop in LA,
Jami’s passion for collecting unique and custom pieces has turned her dream into reality.
The Air Force 1 has always been a staple in her closet
and is a favorite because she can style it with just about anything.
Alexis is a model & blogger , a young visionary
Alexis is a young visionary, wise beyond her years.
She has made a name for herself by defining her own style
and not allowing anyone else to define her.
Her goal is to continue to create culture and style
by knowing there are no limits to what she can do.
To her, the Air Force 1 represents being bold
while staying true to classic LA style.
Zolee is a YouTuber , a wild positive ball of energy
Zolee is a wild, positive ball of energy.
She’s making moves.
Her personality is magnetic
and the path that she’s carving for herself is clear.
She allows herself to be her own critic so no one else can.
Her biggest piece of advice? “Stay positive.”
Catalina is a dancer/choreographer , a veteran in the game
Born in Chile. Raised in Miami. Lives in Los Angeles.
Cat started dancing at the age of nine
and has worked extremely hard to make a name
for herselfin the entertainment industry.
After moving to LA 8 years ago, she caught the
eyes of some of the biggest names in music.
A veteran in the game, Cat is honored to be a mentor to
so many women and believes the FORCE is confident.
Alyssa is a makeup YouTuber , a serious role model
Hailing from Indiana, Alyssa came to Los Angeles unsure of where her future would lead.
After discovering YouTube as a channel she quickly catapulted to an internet sensation,
and with millions of views she takes her job as a role model seriously.
She aptly describes her style as “tomboy chic”and the Air Force 1’s are her go to sneakers.”