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It’s the weekend and you most probably have a few events to attend , work related or not it’s important that you confidently network.

Networking is an extremely valuable tool for both your business and social life. You will make friendships that will support you emotionally and also financially within business; you will get opportunities that you wouldn’t have otherwise gotten. It’s important to remember it’s not what you know, it’s who you know and if you know more people then you will automatically have access to benefits.

You can also use your network for advice on business matters and a different point of view. You can also get assistance from your network and the most important in my mind, is the positive influence you will gain from it. Surrounding yourself with successful people in your network and a bit of that stardust may rub off.

So it’s great to network, but how do you do it? Follow these tips to try:


Many introverted professionals think they have to act like an extrovert in networking situations.While you do have to make an effort to be more outgoing than you usually are, don’t go too far, you want to come across as genuine and people will notice if you’re faking it.


Using your existing network to make new connections can make the process less painful. You will have a friend in common you can talk about, if needs be and your mutual connection will be able to give you topics to talk about before-hand. This is a useful technique for when job hunting too.


You have to put the fear of rejection to the side, rejection is something that is common within networking, people are busy and to them you might not be the right connection. That’s okay, and so you shouldn’t beat yourself up about it or relive the awkward conversation; reflect on what happened and learn from it for next time. The most competent networkers get rejected occasionally.

How do you deal with having to network?



Catherine works in international marketing and events, she has a passion for sharing her knowledge to help others in their career. A keen traveler she has lived in New Zealand, China and England, and explored a lot more of the world; Catherine describes herself as a cup half full and embraces her busy life at 100mph.


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