Nike Campaign “The Force is female” celebrates all #Girlbosses

Nike’s Spring 2017 Campaign “The Force is Female” celebrates all #GirlBosses , the new campaign focuses on 6 women who have paved their own way and are inspiring their communities.  We love that brands are celebrating  women and highlighting their strengths and fearlessness.

All the women in the shoot are rocking the newly released Nike Air Force 1 Ultra Force Mid or the Nike Special Field Air Force 1 that dropped a few weeks ago , they were captured by up and coming female photographer, Ro.Lexx.

Read the manifesto behind this campaign below and also meet the group of LA #GirlbBosses that Nike focused on for the campaign  :

 @janaeroubleu  

Janae is a streetwear model ,  a force to be reckoned with

nike campaign the force is female

Janae is a force to be reckoned with in the streetwear game.

Not only does she have the experience working for one of the

biggest sneaker boutiques, but she’s now embarking on a new journey owning,

operating and designing for her own contemporary children’s apparel label.

Her motivation is to create an entirely new lane but above all,

to succeed in building a legacy for her son.

The Air Force 1 has always been influential and

allowed her to keep up with the boys, then and now.


 @Jamiifox  

Jami ia a stylist , a driven dreamer

nike campaign the force is female

Jami is petite, confident and full of drive.

She refuses to live life by someone else’s definition of success

and has already created a name for herself in the fashion industry.

A stylist and co-owner of a brick and mortar thrift & vintage shop in LA,

Jami’s passion for collecting unique and custom pieces has turned her dream into reality.

The Air Force 1 has always been a staple in her closet

and is a favorite because she can style it with just about anything.


 @_Alexisq  

Alexis is a model & blogger , a young visionary

nike campaign the force is female

Alexis is a young visionary, wise beyond her years.

She has made a name for herself by defining her own style

and not allowing anyone else to define her.

Her goal is to continue to create culture and style

by knowing there are no limits to what she can do.

To her, the Air Force 1 represents being bold

while staying true to classic LA style.


 @Zolee_g  

 Zolee is a YouTuber , a wild positive ball of energy

nike campaign the force is female

Zolee is a wild, positive ball of energy.

She’s making moves.

Her personality is magnetic

and the path that she’s carving for herself is clear.

She allows herself to be her own critic so no one else can.

Her biggest piece of advice? “Stay positive.”


 @Catrendic  

Catalina is a dancer/choreographer , a veteran in the game

nike campaign the force is female

Born in Chile. Raised in Miami. Lives in Los Angeles.

Cat started dancing at the age of nine

and has worked extremely hard to make a name

for herselfin the entertainment industry.

After moving to LA 8 years ago, she caught the

eyes of some of the biggest names in music.

A veteran in the game, Cat is honored to be a mentor to

so many women and believes the FORCE is confident.


 @Foreverflawlyss  

Alyssa is a makeup YouTuber , a serious role model

nike campaign the force is female

Hailing from Indiana, Alyssa came to Los Angeles unsure of where her future would lead.

After discovering YouTube as a channel she quickly catapulted to an internet sensation,

and with millions of views she takes her job as a role model seriously.

She aptly describes her style as “tomboy chic”and the Air Force 1’s are her go to sneakers.”


Nike’s Force is Female Manifesto:
We are a new generation.
A generation born with an realness.
A braveness.
A force.
A bond that ties us together.
But never holds us down.
It’s an undeniable boundary that defies definition.
A reminder that we are never finished.
Yet always complete.
From the courts to the streets,
We were put here to disrupt.
Made legends because we will not exist within the lines.
We prove that vulnerability is not the same as weakness.
Flawed not the same as imperfect.
It’s a power in our every step. A refusal to stop.
It’s that rule-breaking, decision-making, name taking, don’t give a damn in all of us.
It’s never one thing. It’s everything.
It’s who we are. As one. As all.
It’s the force.
THE FORCE IS FEMALE.

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